About Lori

Lori Pinkerton is a national trainer for The Society of NLP, an accomplished entrepreneur, empowerment coach and founder of Arizona Life Coach Training. She is an energetic, playful instructor who sees the unlimited potential in every person. She knows firsthand the transformative power that is available to anyone who chooses to envision how they can achieve the life they desire.

Lori’s gift is in creating safe spaces and fun ways to help others learn. She addresses real-life issues to help students clarify their vision for themselves or for others. As a certified coach, Lori brings years of personal experience to the classroom setting. She helps students become clear, motivated and aligned with their goals.

Married at 22, Lori had two beautiful children and built a highly successful company. She achieved the “American dream,” yet something was missing. Lori turned inside for answers and was led to coaching and NLP, where she found peace, passion and her calling – helping others.

Lori’s story feels familiar to many and adds to the authenticity students feel in her presence. They see within her the fulfillment of conscious choice and living with intent. They see an imperfect life, someone like themselves, someone who made simple changes and achieved dramatic results. They see that answers can be found within, and they are inspired to make changes of their own.

Lori is a licensed trainer for the Society of NLP, certified under Richard Bandler, and certified hypnotherapist, as well as a certified dream sculpting Coach NLP Timeline Coach and a Reiki Master. Lori has also completed coursework through The International Coach Federation and is a member of the National Guild of Hypnotherapy, American Board of Hypnotherapy and the Neuro-Linguistic Coaching Association.